Audience research and secondary research

For the production i am making i researched into specific audiences, the genre of the overall production is mystery. Mystery can be seen as a typical Sherlock movie this would appeal to slightly older audiences but mystery could also imply, using a TV show as a example, 'the stranger things', for this example the audience is more varied, it is entertaining as it generalises on the unknown, i.e the supernatural therefore it can be seen as a completely different genre than the first example being Sherlock.

Age: 17-26

The starting point is at 17, this is because at 17 you are more likely to start thinking about world issues and such but the actors are also young which allows me to lean towards a more diverse audience creating a general message.I decided set cap on 26 since this is a minor production and the dialogue uses a lot of informal dialogue.

Gender: Male/female as it appeals to both genres through wanting to know the secrets behind it all.

Socio economic grouping: C-E's.

I've also looked into many sources as secondary research which i'll be assessing and determining if it will make a great impact on my project in general.

I had a look at mystery as a genre using the source, IMDb website, the biggest film database the genre still sits stably on the first page, it has declined over the past years until the Film 'Get Out' came out which serves as catalyst for the revival of the mystery genre, using this to my advantage i'm confident that creating a mystery type production will gain an audience.




To stabilise on the idea I've decided on, I've researched into the Mandela effect, this is because my project is a similar projection and has the same connotation with the conspiracy, I've used google trends to give me an idea of how popular the Mandela effect currently is, google is currently one of the largest search engines on the web and also a reliable and efficient way to find answers,  google trends allows insight on what people i.e public, in media terms the audience search for and at what given day and time, the results I've got showed me that there is a insane peak of interest over the last year. At this point the overall conspiracy is still clouded and controversial therefore it is the current talk of the town, therefore in conclusion this would be a great time to promote my project in relation to it.